The winners of the Viral Awards were announced last week in London at the Royal Society of Arts for an evening of viral celebration. More than 200 members of Europe’s advertising community turned out for the festivities. Winners included Crispin Porter + Bogusky with three first prize awards including Best Writing, and Creative use of Media; Matt Vescovo picked up an award for Best Use of Humor for a series of “Instructoart” spots for MTV; McCann Erickson USA took the Word of Mouth Award for their work on the Masterclass “Priceless” campaign. The Best Campaign went to The Viral Factory for its “Trojan Games.” A full list of winners is here.
