Viral Advertising Announcement List Launched

Dabitch from the weblog Adland has launched a mailing list where “creators worldwide announce their release of a new campaign (since the web is worldwide), where viral colleagues in the business, ad bloggers, rubbernecked viral addicts, trade press journalists and other web heads are on the list and can stay hip to the latest.” If you’re interested, sign up here.

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Steve Hall

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Cornell researcher Vanessa Bohns has spent years studying why people agree to requests they’d rather decline, and her research consistently finds that people dramatically overestimate the social cost of saying no, which means most of the exhaustion of over-committing gets paid for a consequence that was never really on the table

Cornell researcher Vanessa Bohns has spent years studying why people agree to requests they’d rather decline, and her research consistently finds that people dramatically overestimate the social cost of saying no, which means most of the exhaustion of over-committing gets paid for a consequence that was never really on the table

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