Acknowledging the decline of people’s intelligence by saying, “People don’t read anymore, and kids in particular don’t read. This gives them content in a 5- to 7-minute package that matches their attention span,” NEWgame Communications CEO Kathleen Hessert describes her company’s online video magazine creation product, Vmag. That said, NEWgame is heading in the right direction as online video is relied upon more and more to create new and compelling online content. NEWgame provides publishers and marketers with a bandwidth-friendly, full-screen video tool to easily create customized, DVD-quality “video magazines” along with analytics showing how the viewer maneuvered through the “publication.”
Costs to produce and distribute the video magazine range from under $2 to $10 each. Of course, advertising revenue can offset those costs just as it does in the print world.
One of NEWgame’s initial customers was St. Mary’s College in Notre Dame who used the product to create an online video application form which is said to have positively influenced potential students to apply.
