As much as consumers are gaining control over the media they consume and, consequently, the ads they see, good old couch laziness is here to stay. Market Researcher Veronis Suhler Stevenson reports Americans currently watch an average of 1,800 hours of TV and ply 71 hours of video games. In 2008, Americans will watch 1,900 hours of TV and play 98 hours of video game. That’s hardly a leap off the comfy couch. After all, how would we live without satiating our voyeuristic desires now fed by the likes of Wife Swap, The Swan and Extreme Makeover.
