About a week ago, a video appeared on YouTube that advocates the creation of the Cannes Humanitarian Lion, an award honoring the agency which submitted the best idea and action plan to solve one of several pre-determined worldwide humanitarian issues. Each agency that submitted work to Cannes for any category would be required to also provide one Humanitarian Lion idea. Finalists would then be selected and have until the next year’s Festival to execute the work at which time the work would be judged and the winner awarded the Humanitarian Lion.
The effort has the lofty goal of producing work which will have a positive effect on humankind rather than selling shit to people they neither need nor want. A lofty goal, indeed, but is there anything wrong with trying? Those and other questions have been put to the creator of the video. Once the answers are in, they’ll be shared here.
