Let’s just get right into it and start with this:
“We are incredibly excited about the opportunity to bring Adam & Eve to the public this way. We are encouraging drivers who run across our trucks along I85, I95, I75 and I77 to send us pictures (via twitter @adamandeve and Facebook) of the trucks to track their effectiveness and possibly win prizes.”
Yes, that’s Adam & Eve Marketing Director Chad Davis encouraging people to take their eyes off the road, drool over a bikini-clad Bree Olsen and take a picture of her. Selfishly, Davis wants people to do this to help measure the campaign but only possibly offer people the chance to win prizes.
Now through March, four 18-wheelers emblazoned with the bikini-clad Olsen will head from Atlanta to Baltimore, Atlanta to Ohio, and possibly (damn, Davis loves that word) Louisiana and North Florida offering “50% off” when customers use the code “rig” at checkout at adamandeve.com.
Geez. Not only do drivers have to take their eyes off the road to take a picture, but they also have to look for and remember a code.
Fail.
