Viagra’s ‘Couple’ Touches Us Where We Least Expect It

  • 1 min read
viagra-first-time.jpg

Everything about Viagra makes us laugh. We all know what it’s for (and spam has ensured that we never forget!), but the ads are never really about doin’ The Do — they’re always about love and intimacy, which in this jaded world is a lot like taking the sluggish scenic route to the same destination.

So, fingertips at the ready, we watched “Couple” with the full intention of taking the piss out of it. And get this: we couldn’t. Because it moved us.

Yeah, we’re embarrassed too.


Watch while a slow-moving elderly couple, gatekeepers to a seasoned love, make the long trip upstairs. As they advance, they grow flirtier, younger and … well … friskier.*

The tagline, “Like the first time,” puts that last youthful animorph into perspective. We’ll give it cred for sentimentality, but do you remember your first time? For most of us, it didn’t really last that long. From what we hear (and only what we hear), a Viagra hit is more like that one time in college you dropped E and got dirty with the candy raver.

Work by Z Publicidad/Mexico and Catatonia Films for Phizer’s Ogilvy. Word to Z: We could’ve done without the spinning pill at the end. =P

—

*Kinda reminded us of Levi’s “Dangerous Liaisons,” which is also about the inexplicable changes that occur on the long amorous road to Squeaky Mattress Land.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

A psychologist explains why people who’ve found inner peace often seem disengaged or distant to their families — they’re not checked out, they’ve stopped absorbing everyone else’s emotional dysregulation as a personal responsibility to fix

A psychologist explains why people who’ve found inner peace often seem disengaged or distant to their families — they’re not checked out, they’ve stopped absorbing everyone else’s emotional dysregulation as a personal responsibility to fix

Global English Editing
Psychology says people over 60 who still play CDs aren’t resisting technology — they’re protecting a ritual that required intention and commitment and the act of holding an album and choosing it is a ceremony that streaming destroyed by making every song equally weightless and their refusal to let go is a refusal to let music become background noise in a life where too much is already disappearing

Psychology says people over 60 who still play CDs aren’t resisting technology — they’re protecting a ritual that required intention and commitment and the act of holding an album and choosing it is a ceremony that streaming destroyed by making every song equally weightless and their refusal to let go is a refusal to let music become background noise in a life where too much is already disappearing

Global English Editing
I’m 37 and I’ve noticed that whenever there’s a crisis everyone turns to me like I have answers – and the hardest part isn’t solving the problem, it’s that nobody ever asks if I’m okay because they need me to be the steady one and I’ve forgotten how to be anything else

I’m 37 and I’ve noticed that whenever there’s a crisis everyone turns to me like I have answers – and the hardest part isn’t solving the problem, it’s that nobody ever asks if I’m okay because they need me to be the steady one and I’ve forgotten how to be anything else

Global English Editing
I’m 73 and I keep the television on from six in the morning until I fall asleep — not because I’m watching it, but because the sound of other people talking fills the exact shape of the silence my family left when they stopped needing this house, and some mornings a commercial says “good morning” before anyone real does

I’m 73 and I keep the television on from six in the morning until I fall asleep — not because I’m watching it, but because the sound of other people talking fills the exact shape of the silence my family left when they stopped needing this house, and some mornings a commercial says “good morning” before anyone real does

Global English Editing
Your Boomer mother didn’t stop having dreams when she had you — she just stopped mentioning them because every time she said “I used to want to” someone in the room made it about guilt, and eventually she learned that the safest place to keep an unlived life was inside a sentence that started with “it doesn’t matter anymore”

Your Boomer mother didn’t stop having dreams when she had you — she just stopped mentioning them because every time she said “I used to want to” someone in the room made it about guilt, and eventually she learned that the safest place to keep an unlived life was inside a sentence that started with “it doesn’t matter anymore”

Global English Editing
I’m 65 and I spent forty years believing retirement would feel like relief – instead it feels like I finally have permission to become the person I was too busy to be, and that freedom is terrifying and exhilarating in equal measure

I’m 65 and I spent forty years believing retirement would feel like relief – instead it feels like I finally have permission to become the person I was too busy to be, and that freedom is terrifying and exhilarating in equal measure

Global English Editing
Load more