Vespa Leverages High Gas Prices In Campaign

vespa_1_150.jpg

New York’s Ad Store has launched a new campaign for Piaggio USA’s Vespa scooters. The campaign consists of outdoor ads which explain the merits of owning a Vespa when gas prices are sky high. Ad headlines include “Relieves Gas Pains”, “When in New York, do as the Romans do”, and “Don’t be a gas-hole.” See all the creative here.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

4 zodiac signs who become the star of almost every party they attend

4 zodiac signs who become the star of almost every party they attend

Parent From Heart

8 things introverts think are relaxing but extroverts find painfully boring

8 things introverts think are relaxing but extroverts find painfully boring

Global English Editing

7 traits of people who consider breakfast their favorite meal of the day, says psychology

7 traits of people who consider breakfast their favorite meal of the day, says psychology

Global English Editing

5 Zodiac signs who are always emotionally exhausted—even when nothing’s going wrong

5 Zodiac signs who are always emotionally exhausted—even when nothing’s going wrong

Parent From Heart

People who grew up without siblings often handle relationships in these 7 unique ways

People who grew up without siblings often handle relationships in these 7 unique ways

Global English Editing

People who get emotionally attached to fictional characters usually have these 6 unique traits

People who get emotionally attached to fictional characters usually have these 6 unique traits

Global English Editing