Vespa Leverages High Gas Prices In Campaign

vespa_1_150.jpg

New York’s Ad Store has launched a new campaign for Piaggio USA’s Vespa scooters. The campaign consists of outdoor ads which explain the merits of owning a Vespa when gas prices are sky high. Ad headlines include “Relieves Gas Pains”, “When in New York, do as the Romans do”, and “Don’t be a gas-hole.” See all the creative here.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

People who are quietly content with life usually stop chasing these 8 things

People who are quietly content with life usually stop chasing these 8 things

Hack Spirit

People who own less but feel richer than most usually share these 8 understated habits

People who own less but feel richer than most usually share these 8 understated habits

Hack Spirit

People who are genuinely at peace with themselves usually display these 8 quiet behaviors

People who are genuinely at peace with themselves usually display these 8 quiet behaviors

Hack Spirit

I’m in my late 30s and I’ve quietly stopped caring about these 6 things

I’m in my late 30s and I’ve quietly stopped caring about these 6 things

Hack Spirit

I’m an overthinker by nature. These 3 habits gave me my peace back.

I’m an overthinker by nature. These 3 habits gave me my peace back.

Hack Spirit

8 signs someone was raised by a genuinely good mother, according to psychology

8 signs someone was raised by a genuinely good mother, according to psychology

Parent From Heart