If there’s any segment of advertising that’s boring and droll but intensely more challenging than other segments, it would be B to B high tech advertising. We did a stint in the segment back in the dot com days. We learned more than we’d ever care to know about business intelligence, Ethernet switching, network management, IT outsourcing, knowledge management, ecommerce, message management, document management, wireless integration and countless other overly buzzword-filled non-sense.
Thankfully, all high tech marketers aren’t so boring as indicated by this Vertical Response video sent to us by Adrants reader Rick Bruner. In the video, Furious ALF & 2Fein rap about “the app thang.” All kinds of snide comments can be made about rappers but in this case it just seems to work. Maybe it’s because we have a close affiliation with particular area of advertising. Maybe this thing is actually that good. You decide.
