Sporting site Versus has launched a recent promotion entitled Show Me Your V. Yes, this is where that is going. Of the promotion Yahoo Sports blog Puck Daddy wrote, “Maybe our minds are so far in the gutter that we’ve got rats scurrying across them, but even Roger Moore’s James Bond would believe this double entendre is a tad too telegraphed.”
A thunderstorm of commentary followed.
One commenter noted he thought it “amazing that ad execs get paid big bucks for this stuff.”
Another questioned the creative intent behind the promotion, writing, “The question is: is Versus really smart for making a crappy-enough ad campaign that we’re all talking about it, or so stupid that they can’t help but make easily mockable campaigns?”
And another thought it hilariously odd, writing, “I nearly wet myself laughing last night. They kept saying it over and over and over again. “Show me your V!’ You can’t tell me that the NHL can post a campaign like this with signs and everything and then go ahead and suspend a players for saying ‘sloppy seconds’!!!”
Yet lending some sarcastic levity to the situation, commenter Roger H wrote, “Seriously, people think this wasn’t intentional? A double entendre? On a sports network marketed towards sex obsessed 18-36 year old males? I don’t believe it.”
Though even the President of the United States once questioned what the meaning of is is, sometimes it just is what it is.
