In its quest to boot cable out of the home and replace it with FiOS, Verizon has launched a home upgrade reality show of sorts, My Home 2.0, which will be aired on TV as well as the web and include social media concepts such as blogs and YouTube videos. Five families in Philadelphia and Pittsburgh will have a team of techno types come to their homes and outfit it with the latest and greatest Verizon has to offer.
The installations and block parties held in each neighborhood will be recorded and placed on the My Home 2.0 website, YouTube, Facebook and Verizon’s FiOS on-demand cable channel.
If a reality show about people living on an island can sustain itself, we suppose a show about people getting new home technology toys could fair just as well.
