Attempting, perhaps, to bring some reality to its Ad Meter, USA Today has teamed with Facebook to launch the USA Today-Facebook Super Bowl Ad Meter, an application which will reside on both Facebook and USA Today and allow people to rate Super Bowl commercials, the first time USA Today has tapped online consumers to rate commercials
Facebook Director of Global Business Marketing Mike Hoefflinger said, “The USA Today-Facebook Super Bowl Ad Meter is going to give millions of people the ability to not only interact with the various Super Bowl commercials, but to rate the ads and share with their friends on Facebook. Making the Ad Meter social brings it to an entirely new level and we’re proud to be a part of it.”
Of course it’s all still just a popularity contest with no basis what-so-ever for measuring the actual success (or creativity) of the commercials.
