USA Network Gives Away Marketing Budget

Steve Hall

Jan. 01, 2004
1 min read

Rather than spend $1 million on advertising, USA Networks has decided to simply give it away. However, the cable network couldn’t do it without a bit of marketing thrown in. USA Network will hand out one million one dollar bills in New York and Los Angeles nightclubs with a sticker on the face of the bill promoting its January 26 premiere of is “Traffic: The Miniseries.” The promotion was cooked up and will be implemented by GoGORILLA Media, a guerilla marketing firm which is doing some of the coolest marketing you’ve ever seen.

Steve Hall

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Steve Hall

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TRENDING AROUND THE WEB

If you’d rather have 3 real friends than 50 followers, you have these 7 rare qualities most people never develop

Global English Editing

Psychology says people who still wear a wristwatch instead of checking their phone usually display these 7 traits that are becoming rare

Global English Editing

People who stay energetic into their 70s almost always follow these 6 evening habits

Global English Editing

I found my mom’s hidden bank account after she died—$47,000 that explained every “we can’t afford it” from my childhood

Global English Editing

There’s a habit people develop in childhood poverty that never fully goes away—even after becoming millionaires

Global English Editing

Psychology says people who avoid confrontation often display these 8 behaviors that quietly damage relationships without them realizing it

Global English Editing