U.S. Airways Attracts Business With 50 Cent Flights

  • 1 min read
usairways_logo.JPG

Rapp Collins created a promotion, linking its client Juniper/Barclay with US Airways to attract customers for its new US Airways Dividend Miles MasterCard. Customers had to sign on to the Us Air site to get 50-cent flights to various locations around the world…they earn frequent-flier miles on US Air while traveling. The first batch of 50-cent flights was scooped up yesterday within about 30-seconds. Fifty lucky winners snagged round-trip tickets to Rome for 50 cents.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

9 signs you’re a deeper thinker than most people realize

9 signs you’re a deeper thinker than most people realize

Hack Spirit
8 quiet signs you’re doing better in life than you give yourself credit for

8 quiet signs you’re doing better in life than you give yourself credit for

Hack Spirit
9 phrases classy people use to shut down rudeness without raising their voice

9 phrases classy people use to shut down rudeness without raising their voice

Hack Spirit
9 signs you’re outgrowing the version of yourself that needed everyone’s approval

9 signs you’re outgrowing the version of yourself that needed everyone’s approval

Hack Spirit
You’re more emotionally mature than you think if you do these 8 small things

You’re more emotionally mature than you think if you do these 8 small things

Hack Spirit
People who can disagree with you without making it awkward usually do these 7 things

People who can disagree with you without making it awkward usually do these 7 things

Hack Spirit
Load more