Up in Calgary there’s a bit of a furor over a billboard campaign promoting a new condo complex. At issue is the image and copy which consists of an almost upskirt shot of a woman in a miniskirt along with the words, “Look up… Way up.”
The condo complex is being developed by ProCura which just finished restoring a sufragette home currently being used as a sales office for the new condo complex. Upon completion of the condo complex, ProCura has promised to turn the home into a community center for women’s groups and a museum for the Famous 5, a group of Alberta women who fought for women’s rights.
So…the complaint centers upon the disconnect between the work ProCura will do for women’s groups and the campaign which some have labeled offensive.
28-year-old web designer Travis Gertz doesn’t like the campaign. “My wife Rachel and I just got back from eight months travelling through the United States,” he says. “The first thing I see when I get home is this offensive ad; it makes you embarrassed to be a Calgarian.”
Thoughts?
