CoolzOr features a very interesting guerrilla outdoor effort by Oklahoma Truck Supply which placed a mock up of an 18-wheeler vertically in the middle of a field which, or course, makes it stand out like a bald Britney. Yes, it’s stunt marketing but, to us, it works. If you have a field and a spare 18-wheeler (or a mock up of such), why not turn it into a promotion. And yea, yea, yea, before you jump all over us telling us this sort of thing’s been done before, we offer this thought. If we only wrote about new stuff, guess what? There wouldn’t be anything to write about because, as you well know, it’s all been done before. Thankfully, some re-hashed ideas are better than others which, again, thankfully, gives us something to write about.
