Unworry’ Brings ‘Unclevers’ Out of the Woodwork

  • 1 min read
australia-unworry.jpg

Riffing on some vague notion that Australia isn’t sophisticated enough to conceive of “exotic” naturally-grown foods or handbags worth more than cars, the NRMA‘s “Unworry” ad invites simple Aussies to “uncomplicate, unstress and” — naturally — “unworry.”

“We we once dubbed the Clever country, now I’m afraid we’re the Un-clever country,” whines the guy that sent this to us. “Our poor schooling has finally shown it’s head in the workforce and is being broadcast without a comment.”

…Was that supposed to be a joke?

Picture of Steve Hall

Steve Hall

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