With a stealth teaser campaign including “I’m not Ted” street signs and “One Word. Ted” billboards plastering the city of Denver, United is hoping to create a personlized new airline that stands for fun and low fares.
With a stealth teaser campaign including “I’m not Ted” street signs and “One Word. Ted” billboards plastering the city of Denver, United is hoping to create a personlized new airline that stands for fun and low fares.