Unentertaining Video Promotes Sprint’s Mobile Entertainment

got_hooked_up_sprint.jpg

Hoping to cash in on a bit of Numa Numa and William Hung viral fame, Sprint has launched a knowingly goofy video clip in which a bunch of guys get all jiggy with themselves in an attempt somehow…that’s it…sell phones! That’s right. Sprint has seeded the goofy video which points to gothookedup.com, a site that promotes Sprint’s mobile entertainment services it feels are far more entertaining than lame online video clips. It’s a nice sort of nudge-wink effort that does it’s thing without being clandestine about it. Whether it goes anywhere, only Sprint will know.

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Steve Hall

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