Coral Perez, an unemployed flight attendant who used to work for the now defunct Mexicana airline, gathered together ten of her sexist co-workers and made a 2011 pin up calendar in an effort to garner support for the airline. Of the campaign, Perez said, “It occurred to me because we all needed money, and I thought that with so many pretty girls among Mexicana’s staff there were bound to be some who’d be interested.”
The calendar features images of the flight attendants dressed in bikinis and sexed up flight attendant garb.
In August, Mexicana suspended all flights but was granted bankruptcy status shortly thereafter. The calendar followed speculation a restructuring might see Mexicana airborne in December.
So far, the calendar has sold out of its initial 1,000 copy print run. A second printing is planned for 3,000. Along with a Facebook page, the effort also includes a Twitter account.
Is this a respectable effort to aid the return of an airline or is it another example of objectifying women (albeit from the women themselves) for commercial gain?
