Understanding the Social Consumer

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On March 22 from 8AM to 1PM at the Graduate Center of the City University of New York, Business Development Institute will host The Social Consumer 2012: Case Studies and Roundtables which will explore how brands engage, influence and serve consumers through social programs.

Some of the speakers include Weber Shandwick EVP Stephanie Agresta, 360i VP Emerging Media David Berkowitz, JetBlue VP Corporate Communications Jenny Dervin and Chrysler Group Head of Electronic Communication Ed Garsten.

There’s more information here and for a discount, use promo code Adrants.

Picture of Steve Hall

Steve Hall

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