Ultimo Says Side Boob is the New Cleavage

Steve Hall

Jan. 27, 2011
1 min read

– UK singer Sophie Jones, who recently went from a B to a D cup courtesy of the Harley Medical Group, will appear in a campaign for the medical center.

– New York Festivals has announced Donald Gunn, Founder of the Gunn Report will Moderate NYF’s Executive Jury for 2011 International Advertising Awards.

– BFGoodrich Tires has signed a multi-year deal with Shaun White that will chronicle the 10-time Winter X Games gold medalist’ preparation for the Winter X Games.

– Shalmor Avnon Amichay/Y&R has launched The Dislike Petition on YouTube, a promotion against human trafficking. Previous campaign work includes storefront design with women for sale.

– On Wednesday, March 23, The Social Consumer conference will examine how brands “engage, influence and service consumers through innovative social programs.”

– Sex and the City star Kim Cattrall set to appear in a new ad campaign for I Can’t Believe It’s Not Butter!

– Ultimo thinks side boob is the new cleavage.

Steve Hall

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Ultimo Says Side Boob is the New Cleavage

Steve Hall

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TRENDING AROUND THE WEB

Psychology says the generation that was raised on “don’t come home until the streetlights are on” didn’t just develop independence, they developed an internal compass that modern children — scheduled, supervised, and socially curated from birth — may never have the conditions to build

Global English Editing

I was taught that how you do anything is how you do everything and I’m 65 now realizing that most people weren’t raised this way — they can compartmentalize honesty, show up differently for different audiences, and sleep fine at night

Global English Editing

Psychology says the happiest older couples aren’t the ones who “still have the spark,” they’re the ones who stopped performing romance and replaced it with something harder to name — a mutual willingness to be seen at their worst without either person reaching for the exit

Global English Editing

Psychology says people who are genuinely good listeners aren’t just being polite — they possess a rare form of emotional intelligence that most people mistake for passivity but is actually the opposite

Global English Editing

I’m 37 and I just realized that every major decision I’ve made in my adult life was designed to avoid disappointing people who stopped thinking about me the moment I left the room – and that’s a lesson most people learn too late to rebuild

Global English Editing

Psychologists say the clearest sign someone is unhappier than they realize isn’t sadness — it’s when they stop being able to feel joy in things that used to light them up, but they keep going through the motions anyway

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