Gotta love the UK. This Sure Girl deodorant spot was banned because it depicted girls dancing in a van without seatbelts on.
Parent company Unilever: “The van was stationary!”
The Ad Standards Authority: “We don’t give a damn!”
But seatbelts aside, there are so many better reasons to ban it:
o The lack of a driver.
o Gratuitous use of Don’t Cha and pigtails at the same time. McConnells Advertising, why?!
o All that sordid peer pressure. “The fun stops when the sweat starts!” You’d think Girl 1 and Girl 3 never had gigantor ‘pit puddles before.
o Use of disembodied arms to apply deodorant spray. That scene merited a big hearty “WTF!”
