This ad, showing a women kneeling in front of a man giving him oral sex, has been banned by the Advertising Watchdog.
The magazine has used ever more racier tactics to maintain its position in the crowded lads magazine space. And it seems to have paid off. Sales of the magazine have increased by 8.7% to 620,226 copies, according to Audit Bureau of Circulations figures released today.
Although the boost was nowhere near FHM’s 1999 peak of 775,000, it shows the right formula – in this case putting scantily clad girls-next-door on the cover – can still work its magic in the men’s market.
Offensive as this ad may be to some, it’s simply being honest in positioning itself to its target audience. After all, there’s really nothing wrong with sex.
