
Update. We’re not too keen on the UK variations on Apple’s Mac vs PC campaign, but user comments suggest they’re really rather awesome in a UK kind of way.
Guess you have to be there. On this side of the pond, however, the variations really make you appreciate the kind, if condescending, chemistry between Justin Long and that-other-guy.
The ads feature actors Mitchell and Webb of a sitcom called Peepshow, whose vibe can perhaps be most easily compared to Larry David’s painfully awkward Curb Your Enthusiasm.