Sometimes even lowly coffee brands needs the occasional boost and that’s what Indianapolis-based Young & Laramore did for Memphis-based Ugly Mug coffee as part of a complete re-branding. Focusing on coffee’s true purpose, to dramatically kick your head into gear each morning, Y&L went bold. Very bold.
From typeface design to in-your-face copy to striking package design to witty product naming to an online makeover, Ugly Mug coffee is not just your average coffee anymore. No. Not at all. Now it screams as any good coffee should. “Get your lazy ass out of bed and face the day.”
See all the bold goodness here.
