Typography Raped And Beaten by Designer

sporteve_fanny.png

Ariel, serving up some smack talk, offers us her review of a recent campaign for high-end women’s athletic apparel boutique Sporteve and it isn’t pretty. Designers take cover. Since there’s no women in the testosterone-fueled offices of Adrants, we felt it only fair and balanced to ask the opinion of someone a bit closer to the audience with whom the ad is actually attempting to communicate. If you like a good ad trashing, give her a read and let her know what you think.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

I’m in my late 30s and I’ve quietly stopped caring about these 6 things

I’m in my late 30s and I’ve quietly stopped caring about these 6 things

Hack Spirit

I’m an overthinker by nature. These 3 habits gave me my peace back.

I’m an overthinker by nature. These 3 habits gave me my peace back.

Hack Spirit

8 signs someone was raised by a genuinely good mother, according to psychology

8 signs someone was raised by a genuinely good mother, according to psychology

Parent From Heart

9 behaviors that make your adult children truly look forward to visiting you

9 behaviors that make your adult children truly look forward to visiting you

Parent From Heart

8 signs you intimidate others without even realizing it, according to psychology

8 signs you intimidate others without even realizing it, according to psychology

Hack Spirit

Long practice appears to reshape attention from the inside out

Long practice appears to reshape attention from the inside out

Hack Spirit