Typography Raped And Beaten by Designer

sporteve_fanny.png

Ariel, serving up some smack talk, offers us her review of a recent campaign for high-end women’s athletic apparel boutique Sporteve and it isn’t pretty. Designers take cover. Since there’s no women in the testosterone-fueled offices of Adrants, we felt it only fair and balanced to ask the opinion of someone a bit closer to the audience with whom the ad is actually attempting to communicate. If you like a good ad trashing, give her a read and let her know what you think.

Picture of Steve Hall

Steve Hall

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