Tylenol Markets Cool Caplets With Snow Bunnies

  • 1 min read

We’re ashamed that we missed it when it happened but not so ashamed realizing the New York Times is just covering it now.

In early August a bunch of young women in furry ski gear handed out packages of Tylenol Cool Caplets which have a minty, cooling taste and is being marketed more like gum than aspirin. Tylenol hired Deutsch and Faith Popcorn to help make this happen. The “Tylenol Cool Caps Girls” also distributed the product in Miami Beach wearing far less than fur coats making us wish we hadn’t missed that event either. We really need to get out of suburbia more often. If anyone has pictures, please send.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

When an older person says a plan or person “isn’t worth the energy anymore,” that’s rarely apathy talking; it’s usually a blunt but accurate description of how they’ve learned to spend a limited emotional budget

When an older person says a plan or person “isn’t worth the energy anymore,” that’s rarely apathy talking; it’s usually a blunt but accurate description of how they’ve learned to spend a limited emotional budget

Global English Editing
In a clinical trial, patients with IBS were handed a pill bottle labeled plainly as placebo pills with no active medication and told exactly that before they started, and their symptoms still improved significantly more than patients who received no pill at all

In a clinical trial, patients with IBS were handed a pill bottle labeled plainly as placebo pills with no active medication and told exactly that before they started, and their symptoms still improved significantly more than patients who received no pill at all

Global English Editing
Adults without close friends may not be avoiding people because they dislike connection; they may simply have learned early that saying a need out loud didn’t get it met, and it’s easier now not to say it

Adults without close friends may not be avoiding people because they dislike connection; they may simply have learned early that saying a need out loud didn’t get it met, and it’s easier now not to say it

Global English Editing
9 signs a parent-child relationship has successfully evolved into an adult friendship

9 signs a parent-child relationship has successfully evolved into an adult friendship

Hack Spirit
A study that tracked more than 5,000 people for nearly two decades found that loneliness spreads from person to person almost like a cold, reaching not just friends but friends’ friends’ friends, three degrees away from anyone they’ve actually met

A study that tracked more than 5,000 people for nearly two decades found that loneliness spreads from person to person almost like a cold, reaching not just friends but friends’ friends’ friends, three degrees away from anyone they’ve actually met

Global English Editing
Parents who respect their adult children’s partners tend to understand these 8 things

Parents who respect their adult children’s partners tend to understand these 8 things

Hack Spirit
Load more