Two Huge Mistakes to Avoid When Creating A Brand Video

huge_mistakes_video_two.jpg

We’ve watched this video three times and still don’t know what we’re being sold. We’re not quite sure what it is but something must be distracting us from the video’s main message.

Apparently, we’re not alone. Pretty much every YouTube commenter has no idea what the video’s about either.

Attention brands. No disrespect to anyone but be careful who you cast as your spokesperson…and how you dress them. You may not get the results you expected.

YouTube video

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Thomas Stanley and William Danko mailed 3,000 surveys to American households and found that among the 1,115 replies, 385 came from actual millionaires, half of whom said they had never spent more than 399 dollars on a suit, 140 on shoes, or 235 on a watch.

Thomas Stanley and William Danko mailed 3,000 surveys to American households and found that among the 1,115 replies, 385 came from actual millionaires, half of whom said they had never spent more than 399 dollars on a suit, 140 on shoes, or 235 on a watch.

Global English Editing

Many women in their seventies say the decade feels better than their thirties, forties, or fifties, not because there is more time now, but because they finally stopped needing a thesis defense to justify disappointing someone with a simple no.

Many women in their seventies say the decade feels better than their thirties, forties, or fifties, not because there is more time now, but because they finally stopped needing a thesis defense to justify disappointing someone with a simple no.

Global English Editing

8 habits of people who never seem bothered by long waits or delays

8 habits of people who never seem bothered by long waits or delays

Hack Spirit

Writing a list by hand forces you to choose what matters — typing lets you skip that step

Writing a list by hand forces you to choose what matters — typing lets you skip that step

Global English Editing

A study testing more than three million people’s cognitive skills found that while raw processing speed peaks in your late teens, the skill of accurately reading other people’s emotional states from a photo or a tone of voice kept improving for decades longer, quietly overturning what many people assume about their own minds as they age

A study testing more than three million people’s cognitive skills found that while raw processing speed peaks in your late teens, the skill of accurately reading other people’s emotional states from a photo or a tone of voice kept improving for decades longer, quietly overturning what many people assume about their own minds as they age

Global English Editing

If you want time alone to feel restful instead of lonely, say goodbye to these 7 habits

If you want time alone to feel restful instead of lonely, say goodbye to these 7 habits

Hack Spirit