To promote certain houses on the Village Homes lot (Denver, CO), marketing director Barb Anderson said the company used a kiddie-ride. You know, like the coin-op space ships at grocery stores.
“One of the important influencers on a home purchase is the kids. At the end of the day … the home with the kiddie ride is sure to get remembered by the home-buyer family,” she said.
Gimmicky, but I can see the charm.
Kiddie Rides USA (KRUSA) of Denver, CO provides machines for this and other interested parties (doctors offices, car dealerships and reporters in midlife crises have also tried them). KRUSA also claims to be the last indy kiddie ride company left in the country.
