Rampant commercialism. Black Friday. Idiots fighting over TV sets at Walmart. Is anyone sick of the disgustingly selfish focus on commercialism? Barton F. Graf 9000’s Jerry Graf and TDA_Boulder’s Jonathan Schoenberg are. The two men who ran into each other at a recent industry event decided to do something about it.
The two agencies have launched Bawx, a site on which, well, you can buy boxes. But with a twist. The boxes are both toys for children and a means of raising money for children’s charities Blue Sky Bridge in Boulder and Charley Davidson Fund in Boston.
As explained on the site, “Consumerism is a bit out of control these days. Kids would much rather spend time with their friends and parents and a Bawx, than the latest technology. Ok, that is a complete lie, but maybe if they did have a Bawx they would spend more time with people, and a bit less time with pixels.”
It’s an admirable effort. All box manufacturing costs will be born by the two agencies and all proceeds will be donated to the charities. A range of boxes are available from $24.99 to $499.99. But, all the boxes are the same. It’s up to the buyer to decide how much they want to donate.
It’s really “The perfect holiday gift for the 2 – 61⁄2 year old who would rather play with the box than what’s inside.”
