For marketers fascinated with Twitter and its seemingly endless possibilities, for good or bad, as a marketing channel/platform/whatever, a new service called TweetPsych might be worth a look. Created by Dan Zarrella, TweetPsych uses Linguistic Inquiry and Word Count and Regressive Imagery Dictionary to build a psychological profile of a person based on the content of their Tweets.
By analyzing a person last 1,000 tweets, TweetPsych aims to paint a physchographic profile of a person. In doing so, the service will identify other like-minded people. As the service scales, it may be able to identify and categorize large groups with similar characteristic which could then be tapped by marketers with interest in those characteristics.
Another feature of TweetPsych is Site Profiler which allows you to enter the URL of a site and search for people who might be a good psychographic match to the content of the site. For example, we could enter adrants.com. see a list of fifty people who are, in a way, aligned with the content of the site, follow them on Twitter and hope they follow back. ANy brand could do this to reach out to an audience and build a following.
Beyond site profiling, Zarrella hopes to add search functionality allowing a marketer can specify what type of person they are seeking and receive a report of people matching a particular psychographic.
Twitter is not a marketer’s panacea but it is, for now, a unique and active little world unto itself that marketers really shouldn’t dismiss. As tools such as TweetPsych become more robust and new ones make their debut, life for marketers on Twitter will become easier, more manageable and possibly even profitable.
