TV Guide’ Begs For Readership With Popcorn Promotion

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Never one to accept the fact on screen guides have crushed their print business, TV Guide is getting together with Orvill Redebacker popcorn in a TV That Pops promotion that will place dollar off coupons and a chance to win eight complimentary issues of the magazine on boxes of the popcorn. The promotion will be aided by FSIs, POS displays and online ads. There’s also a “TV That Pops Sweepstakes Challenge” that will award one lucky person a trip to TV Guide’s After Party in LA following the 2007 Emmy Awards.

Picture of Steve Hall

Steve Hall

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