Turkey Uses Playdoh to Get Kids into Soil Erosion

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playdoh.jpg

Child TEMA enlists Istanbul-based Alaaddin Adworks to raise awareness among children about its program, a smaller division of TEMA, The Turkish Foundation for Combating Soil Erosion for Reforestation and the Protection of Natural Habitats. (We can’t believe all those words managed to fit in that little acronym.) The result is a series of posters made of playdoh, which will appear in primary schools and magazines so young planeteers in the make know where to pledge their allegiance.

The copy on this ad reads, “If there is no soil there is no tree. If there is no tree there is no life. If there is no life there is no game. Soil is life. Come and join to Child TEMA and let life and game continue.”

The English could use some work but it’s commendable that Turkey gets kids started early on complex global concerns. We’re still trying to get our kids to stop littering.

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Steve Hall

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