TurboChef Perhaps Promises More than It Can Deliver

turbochef chef.jpg

We really hate it when lame music gets in the way of our ambient in-the-zone iTunes mix. But that’s really the only beef we have with this microsite for TurboChef, which in all other respects is suspiciously too cool to be kitchen appliance-related.

The Oven Reinvented was put together by mono and it gives demonstrations on how the TurboChef cooks food. We watched the asparagus segment about six times. While cooking, the food sort of floats in midair while lasers shoot through it from both directions.

It’s so Teleportation Pod Meets Wolfgang Puck.

In its pressie, mono calls TurboChef “15 times better” than the typical “me-too” luxury appliance. We’re not really sure how the agency arrived at the number 15 but we’re guessing it’s probably similar to the way we pretended to count the number of times we saw the asparagus segment. (Actually, we only watched it once.)

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

I took my wife on a dream trip to Italy for our 40th anniversary and by day four I was sitting in a beautiful piazza feeling completely empty — not because Italy disappointed me, but because I realized I’d been chasing a feeling that actually lives in my Sunday morning kitchen, not in some foreign country

I took my wife on a dream trip to Italy for our 40th anniversary and by day four I was sitting in a beautiful piazza feeling completely empty — not because Italy disappointed me, but because I realized I’d been chasing a feeling that actually lives in my Sunday morning kitchen, not in some foreign country

Global English Editing

Psychology says the reason some people become unapologetically themselves after 50 isn’t arrogance — it’s that they’ve finally stopped outsourcing their self-worth to people who were never paying attention in the first place

Psychology says the reason some people become unapologetically themselves after 50 isn’t arrogance — it’s that they’ve finally stopped outsourcing their self-worth to people who were never paying attention in the first place

Global English Editing

Psychology says gen z’s obsession with clean eating isn’t really about food. It’s the first generation that inherited a world of ambient health anxiety and unlimited conflicting information, and controlling their plate became the only form of control that felt achievable.

Psychology says gen z’s obsession with clean eating isn’t really about food. It’s the first generation that inherited a world of ambient health anxiety and unlimited conflicting information, and controlling their plate became the only form of control that felt achievable.

Global English Editing

The people who genuinely thrive in retirement don’t have more money, more hobbies, or more free time. They have five habits that most people only discover by accident — If they discover them at all

The people who genuinely thrive in retirement don’t have more money, more hobbies, or more free time. They have five habits that most people only discover by accident — If they discover them at all

Global English Editing

Psychology says the most painful friendships to lose aren’t the ones that exploded, they’re the ones where you slowly realized you were the only person maintaining the illusion that it was mutual, and the grief isn’t about losing them — it’s about finally admitting you never had what you thought you did

Psychology says the most painful friendships to lose aren’t the ones that exploded, they’re the ones where you slowly realized you were the only person maintaining the illusion that it was mutual, and the grief isn’t about losing them — it’s about finally admitting you never had what you thought you did

Global English Editing

Psychologists explain that the reason your dog sleeping in your bed feels more comforting than sleeping next to another person is that the dog offers presence without evaluation, warmth without negotiation, and loyalty that never requires you to perform a version of yourself

Psychologists explain that the reason your dog sleeping in your bed feels more comforting than sleeping next to another person is that the dog offers presence without evaluation, warmth without negotiation, and loyalty that never requires you to perform a version of yourself

Global English Editing