TurboChef Perhaps Promises More than It Can Deliver

  • 1 min read
turbochef chef.jpg

We really hate it when lame music gets in the way of our ambient in-the-zone iTunes mix. But that’s really the only beef we have with this microsite for TurboChef, which in all other respects is suspiciously too cool to be kitchen appliance-related.

The Oven Reinvented was put together by mono and it gives demonstrations on how the TurboChef cooks food. We watched the asparagus segment about six times. While cooking, the food sort of floats in midair while lasers shoot through it from both directions.

It’s so Teleportation Pod Meets Wolfgang Puck.

In its pressie, mono calls TurboChef “15 times better” than the typical “me-too” luxury appliance. We’re not really sure how the agency arrived at the number 15 but we’re guessing it’s probably similar to the way we pretended to count the number of times we saw the asparagus segment. (Actually, we only watched it once.)

Picture of Steve Hall

Steve Hall

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