Tumblr Brings In-Stream Ads to Dashboard With Ford, Denny’s And More

  • 1 min read
dennys-post-small.gif

Following its recent acquisition by Yahoo for $1.1 billion and the introduction of in-stream ads on mobile, Tumblr has launched in-stream sponsored posts that will appear on user’s dashboard stream, previously occupied only by content from those they follow.

Inaugural advertisers include Denny’s Viacom, Ford, Universal Pictures, Capital One, AT$T and Purina. Yahoo will likely put the full force of its sales team behind this new channel so it won’t be long before Tumblr sees a dramatic increase in revenue. Reportedly, Tumblr generated $13 million an ad revenue last year.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

Jordan Peterson opens Rule 6 of “12 Rules for Life” by asking, “If you can’t even clean up your own room, who the hell are you to give advice to the world?” — arguing that the discipline to fix a small mess is the same discipline a marriage, a career, or a country eventually demands.

Jordan Peterson opens Rule 6 of “12 Rules for Life” by asking, “If you can’t even clean up your own room, who the hell are you to give advice to the world?” — arguing that the discipline to fix a small mess is the same discipline a marriage, a career, or a country eventually demands.

Global English Editing
9 habits that give away someone who grew up in a big family

9 habits that give away someone who grew up in a big family

Hack Spirit
Psychologists did not coin emotional intelligence until 1990, and Goleman’s book did not popularize it until 1995, so people raised between 1945 and 1975 grew up with no shared vocabulary for feelings, many still improvising one from watching, guessing, and going quiet when intimacy calls for words.

Psychologists did not coin emotional intelligence until 1990, and Goleman’s book did not popularize it until 1995, so people raised between 1945 and 1975 grew up with no shared vocabulary for feelings, many still improvising one from watching, guessing, and going quiet when intimacy calls for words.

Global English Editing
8 things dog owners do that reveal more about them than they realise

8 things dog owners do that reveal more about them than they realise

Hack Spirit
If you want your parents to feel appreciated, these 7 small gestures go a long way

If you want your parents to feel appreciated, these 7 small gestures go a long way

Hack Spirit
7 questions people with strong gut instincts ask before making any big decision

7 questions people with strong gut instincts ask before making any big decision

Hack Spirit
Load more