Trend watcher, TrendWatching has coined the term “Tryvertising” and likens it to various forms for viral and word of mouth advertising. On the one hand, it’s just a new word, like viral advertising and word of mouth marketing, to describe a common information proliferation practice that’s been in place since humans learned to communicate. On the other hand, it describes the increasing participation people engage in using the Internet via blogs, Tremor (and now, Tremor Moms), sampling sites and brand placement to “converse” about brand opinion and preference. While top-down, one way, brand to consumer communication will always have a place, successful marketers will realize that monitoring and engaging in brand conversation will become increasingly important.
