Try Feeding Starvin’ Marvin with a Gold Lion. Oh Look. You Can’t.

osocio-africa-poverty.jpg

Toward its goal of creating “social advertising that actually makes a difference,” Osocio sent us what looks like a hand-drawn print in which grinning creatives in suits stand around bearing trophies while people around them starve and emaciate.

“Awards can’t feed the hungry,” the piece reads, adding that, every year, hundreds of PSAs are made for the wrong reasons.

We digs. Work by Steal Our Ideas.

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Steve Hall

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