Truth’ Campaign Gets Ridiculous

mattress_smoking.jpg

Normally, we’d never be one to side with a tobacco company on anything, but this new spot from the American Legacy Foundation’s Truth campaign is giving us cause. In this second spot in the campaign, a dude walks into a store to buy a mattress and strikes up a conversation with the sales person. He tells the guy that back in 1985, a tobacco company VP wondered if sleep should be banned because the majority of people die in their sleep. So the basis of this spot come from a comment that was likely a joke and is trying to twist it into some sort of “Oh my God, can you believe a cancer stick maker would actually suggest sleep be banned to fend off accusations smoking kills” thing. It’s ridiculous.

Anyone who works in marketing has made or has heard a joke about how they’d love it if only all consumers would just bend over so it would be easier to shove products up their asses. Or, wouldn’t it be cool if the iPod were banned because it was found to cause ear damage so clock radios would sell better. Out of all the released documents from tobacco companies giving insight into their supposed bad practices, this is the best thing the Truth campaign could come up with?

Oh, by the way, the campaign is launching its seventh annual nationwide tour at the Home Depot Center in LA. The tour puts teens in touch with dudes like the dude in the spot who will tell them really bad things about smoking so they won’t start.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

7 post-retirement habits of boomers who are quietly winning at life

7 post-retirement habits of boomers who are quietly winning at life

Global English Editing

8 valuable life skills from the Silent Generation almost no one teaches us anymore

8 valuable life skills from the Silent Generation almost no one teaches us anymore

Global English Editing

4 zodiac signs who stay grounded and resilient when life gets overwhelming

4 zodiac signs who stay grounded and resilient when life gets overwhelming

Parent From Heart

7 signs someone doesn’t have much money in the bank, even if they act rich

7 signs someone doesn’t have much money in the bank, even if they act rich

Hack Spirit

People who have zero savings in their bank account often display these 7 daily habits without realizing it

People who have zero savings in their bank account often display these 7 daily habits without realizing it

Global English Editing

7 subtle habits of “mean girls” who pretend to be kind, according to psychology

7 subtle habits of “mean girls” who pretend to be kind, according to psychology

Global English Editing