It’s getting really painful to write about the Truth campaign. It’s become so horrifically bad, it makes one want to digitize one’s hand, shove it deep inside the internets until it finds the neck of the entity that created this horror show, squeeze really really hard and put the entity out of its misery. You know who you are Arnold and CPB people! Do you seriously believe this stuff is any good? Damn, it makes one wish you’d bring Derek Beckles back!
Seriously. Did you have to go and make another one of those absolutely painful “break into song” train wrecks? For the love of Pete Favat and Alex Bogusky, please, make it stop! Just like the first spot in this series, released last February, two kids discuss the dirty little secrets tobacco companies use to get people to smoke. Then, suddenly, the cheesy, Broadway-style dance-fest begins. And, just as in the first spot, onlookers have that same dumbfounded “what the fuck are these idiots singing and dancing about” look on their faces.
Just who is this supposed to appeal to? Kids would rather go light up that be associated with the dancing geeks in this commercial, not to mention care at all about any message they are trying to convey. And the onlookers? Can you say Queasy? Skeeved? Freaked out? Awkward?
Please. Make it stop.
