Truth’ Campaign Asks ‘WhatDaFxup With Zephr?’

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While referring to tobacco companies’ use of the code word “Zephyr” in the fifties to refer to cancer might not be the strongest argument, the American Legacy Foundation’s “Truth” campaign has launched a new campaign that includes a spot featuring a guy who goes into an oncologist’s office to see if he has Zephyr/cancer. The campaign hopes to call attention to what it calls “absurdities” it sees in tobacco company marketing. A second spot will follow in a day or two.

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Steve Hall

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