We have it on good authority that Nabisco’s started circulating a new slogan, “Why Snackrifice?”, to promote Triscuits — and, to a lesser degree, Kraft cheese (its perfect mate).
Annoyingly, video searches for “triscuit snackrifice” or “snackrifice” yielded little more than videos produced by people that should not own cameras and a ton of Neopets-related stuff, respectively.
However, we did find a Why Snackrifice? page on NabiscoWorld, which promotes Triscuit (and Kraft!)’s health merits and pocketbook-friendliness. Also, there’s a really rad shot of two women snacking responsibly while sitting in ecstatic postures normally reserved for yogurt eating. Scandale!
Besides the wincey “Why Snackrifice?”, other slogans on the Nabisco website are less punny and more Zoloft-enhanced. A section labeled Sensible Snacking hits us with rotating images of Fig Newtons and SnackWells cookie cakes while encouraging users to “Bring back the joy of snacking!”
Our favourite, though, is “So go forth and remember — snack happy!” It’s like somebody started channeling the Book of Genesis, then decided a plucky Judy Garland angle might whet more appetites.
