New York Times Columnist Stuart Elliott takes a look at a developing trend whereby advertisers are modelling their commercials after the tried and true game show format. Orbitz, Bank of New York, Cingular, FedEx and Old Navy are a few of the marketers who have glommed onto the trend. Orbitz has hired game show host oldtimer Wink Martindale, host of High Rollers and Tic Tac Dough three decades ago, to host a series of the company’s game show style commercial.
