“Dude, have you heard about this wild new ad technology that matches the content of an article to the subject matter of your ad? Oh, it’s so cool. You just choose a few keywords that describe the ad and computers serve it up when an article mentions those keywords. It’s like brainless. So easy to set up.”
Um, yea, dude. We’ve heard of it. It’s great if you want to make your client look like an unfeeling idiot who thinks it’s OK to offer killer supermarket values in articles about Amish killings or turpentine next to an article about a girl who used the stuff to abort a pregnancy or Target selling Anna Nicole Smith’s dead son.
Now, it seems, it’s OK for Toyota to urge you to run right out and buy a car while reading about a teacher hit by a car. You can’t make this shit up but we wish someone would make it stop.
