If you’re the Toyota RAV4, a vehicle specifically designed for outdoor types, how do you reach these outdoor types when they aren’t likely to be sitting on their ass in front of a computer screen surfing the internet? You take the brand’s website to the great outdoors where these outdoor adventurers are hiking, biking, jogging surfing and doing basically anything that gets them off their ass.
Working with Hello Computer, Toyota South Africa took its RAV4 website outdoors. Quite literally, they recreated the website on a 1.8 kilometer bike track on which bikers could explore and interact with the website as well as send tweets all while riding their bike and without using a computer.rav4_outdoor
It’s a masterful recreation and vivid reminder that there’s much more to life that spending it on the internet.
