Toyota Pitpass Brings Fans *that* Much Closer to NASCAR

fandangler.png

…assuming you want to get very close at all.

To promote the Pitpass subsite (created by Zugara, LA), which is Toyota’s attempt to drum a fanbase out of the NASCAR niche, Saatchi & Saatchi gives us FanDangler and FanTandem.

The former actually seems like a lot of fun, and the latter looks like something you might think would be funny to try if you were bored as hell and high as a kite and had nothing better to do besides see what NASCAR was up to (and baby, it ain’t never much).

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Steve Hall

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