Saatchi & Saatchi New York is out with a new Toyota campaign breaking today during the Olympics. The campaign is called Good Move and features stories of people who made the right decisions.
One humorous spot features a guy who runs into his old college girlfriends who turns out to be a wacko. A hot wacko but still a wacko. The spot ends with him saying “I dodged a bullet there” as he gets into his Camry with his family. WHich all play nicely with the ad’s tagline, “Those who choose Camry, choose well.”
A second spot features a young man who, every morning, arrives at the parking lot of a company to give whomever arrives first a cup of coffee. One morning, the company founder shows up and asks what the kid is doing. The two bond as the CEO shares he use to own a Camry “or five.”
Future spots will follow the same theme and center on people who make the right decisions as they go through life.
