Toyata Enlists James Lipton to Help Determine Plural of Prius

  • 1 min read
prius_lipton_shakespeare.png

In their continuous search for the plural of Prius, Toyota has turned to James Lipton who, in a new video, interviews William Shakespeare, an octopus, a rapper, and others to get a handle on the proper word for the plural of Prius. Shakespeare think the correct word in Prium but his suggestion falls to the bottom of the list. Here are the current standings:

Prii: 25%
Prius: 24%
Priuses: 20%
Prien: 19%
Prium: 12%

Saatchi & Saatchi is the agency behind the work which also includes a Facebook page on which people can suggest and vote of potential candidates for the word.

YouTube video

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

7 signs you’re becoming more content with your life, even if nothing dramatic has changed

7 signs you’re becoming more content with your life, even if nothing dramatic has changed

Hack Spirit
People who can tell the difference between feeling disappointed, resentful, and humiliated instead of just calling it all bad recover from stressful days faster and are less likely to drink to cope

People who can tell the difference between feeling disappointed, resentful, and humiliated instead of just calling it all bad recover from stressful days faster and are less likely to drink to cope

Global English Editing
8 things parents need to stop doing once their children become adults

8 things parents need to stop doing once their children become adults

Hack Spirit
9 habits of retirees who built a life they actually look forward to

9 habits of retirees who built a life they actually look forward to

Hack Spirit
7 things parents do that make their adult children feel like guests in their own family home

7 things parents do that make their adult children feel like guests in their own family home

Hack Spirit
“At least it’s not worse” is meant as comfort, but psychologists who study what’s become known as toxic positivity have found that skipping straight to the silver lining, before someone’s felt heard, tends to make them talk less about what’s actually bothering them, not more.

“At least it’s not worse” is meant as comfort, but psychologists who study what’s become known as toxic positivity have found that skipping straight to the silver lining, before someone’s felt heard, tends to make them talk less about what’s actually bothering them, not more.

Global English Editing
Load more