Billboards. You’ve heard of them. You’ve probably created for them or crafted a media plan including them. You’ve driven by them. You’ve chuckled at the cheesiness of some of them and appreciated the brilliance of others.
Sadly, no one talks about billboards any longer. But they’re still out there and they still work. So why are we talking about the lowly billboard today? Social media, of course. After all, social media is the only thing anyone cares about these days, right?
So, without surprise, it’s big news when a billboard is used to promote a Facebook page which is exactly what Northern Wisconson’s Forest County Chamber of Commerce recently did.
Located just south of Lakewood on HWY 32, travelers from Milwaukee and Chicago heading north will see the board which carries an invitation from the Crandon Chamber to “Become a friend of Crandon” on Facebook.
Old school media begs for new school media participation. Gotta love the irony of this one.
