Toshiba Print Ad Gives Us Salesgenie Deja Vu

  • 1 min read
CIMG0045.JPG

We found this print ad for Toshiba’s Smartcard technology in a recent business mag. It features a white executive and a bespectacled Indian IT guy holding the lead on a big dog.

The header copy reads, “Finance & IT: Working Together to Keep the Bad Guys Out.”

Supporting text describes how execs will love Smartcard technology because it maintains data integrity and exceeds gov mandates for controlling access. And IT will love it because it “ensures user authentication with an ID card.” (We know we get a thrill every time we’re digi-frisked.)

Sooo. Is it racist, bad product positioning or right on the (executive!) money?

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

Psychology says people who forgave someone who never apologized display these 7 increasingly rare traits

Psychology says people who forgave someone who never apologized display these 7 increasingly rare traits

Global English Editing
Psychology says the loneliest women aren’t the ones with empty lives — they’re the ones who became so skilled at anticipating and meeting everyone else’s needs that their own stopped being visible, even to themselves

Psychology says the loneliest women aren’t the ones with empty lives — they’re the ones who became so skilled at anticipating and meeting everyone else’s needs that their own stopped being visible, even to themselves

Global English Editing
I’m 66 and I’ve never had what you’d call a best friend — not because I’m cold or unlikeable, but because somewhere along the way I learned that being self-sufficient was safer than letting anyone close enough to disappoint me

I’m 66 and I’ve never had what you’d call a best friend — not because I’m cold or unlikeable, but because somewhere along the way I learned that being self-sufficient was safer than letting anyone close enough to disappoint me

Global English Editing
Psychology says men who have stopped loving their partners don’t typically announce it — they become neutral, and neutrality is harder to name, harder to prove, and harder to recover from than cruelty ever is

Psychology says men who have stopped loving their partners don’t typically announce it — they become neutral, and neutrality is harder to name, harder to prove, and harder to recover from than cruelty ever is

Global English Editing
Psychology says the apology you owe someone but have never given is taking up more psychological space than you realize — and these 7 behaviors are how your brain compensates for the debt

Psychology says the apology you owe someone but have never given is taking up more psychological space than you realize — and these 7 behaviors are how your brain compensates for the debt

Global English Editing
Children who were taught that crying meant weakness and that asking for help was a burden often exhibit these 9 traits as adults — and psychology says this is why so many boomers would rather sit in silence than admit they’re struggling

Children who were taught that crying meant weakness and that asking for help was a burden often exhibit these 9 traits as adults — and psychology says this is why so many boomers would rather sit in silence than admit they’re struggling

Global English Editing
Load more